Day by day the readers in India are getting familiar to online books and the culture of reading books online is gaining popularity. Though, its still in its nascent stages in India, but the online presence and buzz around your book on cyber turf can be of tremendous value, no matter your book is in Hindi.
Strangely in India, the readers who read Hindi literature also surf the internet in English. But before you start branding your hindi books online and encouraging readers to buy books online. It is important to keep certain things in mind.
I am going to discuss certain, steps which could really work wonders and compel people to buy books online, if implemented properly.
I hope these steps could help you brand your Hindi books online:
1. Firstly you tried to put your book on sales on as many online bookstores as possible. It should come into the eye of the readers, even if they ignore it or don’t buy it.
2. Always try to write the name of the cover page Image of your book in roman, while you upload your books on any online bookstore.
3. Write blogs with page url in roman. Ensure that the page url has the name of your book.
4. Start writing about your book on book reading sites like goodreads, encourage friends to write, though these sites are in English, but writing about your book will make your readers aware as I already discussed most of the hindi readers surf internet in English.
5. Write to write or give in brackets the English titles of the blog posts which you are writing on blogs about your books
6. Readers buy books online on the basis of reviews, so encourage friends to write reviews on online bookstores, please ensure that maximum of it is written in English or atleast Hindi in roman script.
7. Use social media, but yes, on social media platform like Facebook, do write in Hindi as much as possible, people have now become acclimatized for writing in Hindi here, but when it comes to the likes of twitter or others, please keep a balance and give some space to Hindi too.
8. One more important thing, it is very important to keep in mind that online bookstores get maximum traffic through search engines and people do searches mainly in English so ensure the key words, with which you want to related your book with are written in English on all your blog posts or atleast in roman in the brackets.
Once you are able to reach out to readers, let them decide!
Best of Luck!
Happy Reading and writing
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