आॅनलाइन किताबों की दुनिया...

आज दुनिया इतनी तेजी से बदल रही है जिसका भान हमें कुछ साल पहले तक नहीं था। इतनी रफ्तार की सबकुछ बेहद नजदीक लगता है और पुरानी कहावत की दुनिया गोल है चरितार्थ लगने लगी है। यह सब हुआ है सूचना क्रांति से जो हमें एक दूसरे को बेहद करीब ला दिया है। इस कड़ी में इंटरनेट ने तो पूरी दुनिया को बदल कर रख दिया। दुनिया कस सब कुछ रियल टाइम हो गया है। कोई भी सूचना, घटना और समाचार इतनी तेजी से फैलती है कि ग्रामीण अंचलों में तक पहुंचने में टाइम नहीं लगता है। अगर हम किताबों की बात करें तो ई कमर्स की शुरुआत ही किताबों से ही हुई और पूरी तरह मार्केट प्लेस बन गई। अगर आॅनलाइन बुक्स (online books) की बात करें तो इंटनेट पर करोड़ों किताबें उपलब्ध हैं। इसमें तो लाखों फ्री ईबुक्स जिसे असानी से डाउनलोड करके पढ़ सकते हैं। इंटरनेट पर कई ऐसी प्रतिष्ठित वेबसाइट है जो आपको आनलाइन बुक्स (online books) भी उपलब्ध कराती हैं। इन वेबसाइटों पर बाइ बुक्स आॅनलाइन (buy books online) फिजकल और ई-बुक्स दोनों ही उपलब्ध हैं। आॅनलाइन बुक्स स्टोर (online bookstore) की दुनिया से सबसे ज्यादा पाठकों को फायदा हुआ है। एक ओर जहां पाठक अपनी पसंद के अनुसार किताबों का चयन कर आॅनलाइन बुक्स (online books) खरीद सकता है, वहीं दूसरी ओर फ्री ईबुक्स का लाभ भी उठा सकता है। वैसे लेखकों को भी अच्छी पहुंच पाठकों तक बनीं है। ऐसे में आॅनलाइन बुक्स (online books)की दुनिया बहुत ही बड़ी हो गई जिसका लाभ सभी को उठाना चाहिए।

Easy steps to brand your Hindi Books Online

Day by day the readers in India are getting familiar to online books and the culture of reading books online is gaining popularity.
Though, its still in its nascent stages in India, but the online presence and buzz around your book on cyber turf can be of tremendous value, no matter your book is in Hindi.
Strangely in India, the readers who read Hindi literature also surf the internet in English. But before you start branding your hindi books online and encouraging readers to buy books online. It is important to keep certain things in mind.
I am going to discuss certain, steps which could really work wonders and compel people to buy books online, if implemented properly.
I hope these steps could help you brand your Hindi books online:
1.    Firstly you tried to put your book on sales on as many online bookstores as possible. It should come into the eye of the readers, even if they ignore it or don’t buy it.
2.    Always try to write the name of the cover page Image of your book in roman, while you upload your books on any online bookstore.
3.    Write blogs with page url in roman. Ensure that the page url has the name of your book.
4.    Start writing about your book on book reading sites like goodreads, encourage friends to write, though these sites are in English, but writing about your book will make your readers aware as I already discussed most of the hindi readers surf internet in English.
5.    Write to write or give in brackets the English titles of the blog posts which you are writing on blogs about your books
6.    Readers buy books online on the basis of reviews, so encourage friends to write reviews on online bookstores, please ensure that maximum of it is written in English or atleast Hindi in roman script.
7.    Use social media, but yes, on social media platform like Facebook, do write in Hindi as much as possible, people have now become acclimatized for writing in Hindi here, but when it comes to the likes of twitter or others, please keep a balance and give some space to Hindi too.
8.    One more important thing, it is very important to keep in mind that online bookstores get maximum traffic through search engines and people do searches mainly in English so ensure the key  words, with which you want to related your book with are written in English on all your blog posts or atleast in roman in the brackets.
Once you are able to reach out to readers, let them decide!
Best of Luck!
Happy Reading and writing

Online Books Selling Industry In India

Online books selling industry is growing at a fast pace in India but if we keep aside the commercial aspects, the question is, is the growth really doing well to the online books reading community?

Though, it is a clear cut fact that increase in business leads to increase in number of authors and thus increase in variety of books available to readers.

But whether this increase in revenue or this revenue model growth is good for the reading community. We all know it clearly that unlike other mediums of expressions like movies, or others, literature is limited to a niche community.

Now, the question is will the online books selling community and increasing number of bookstores, really going to help people and bring a significant increase in number of readers.

Yes, at www.yourbookstall.com, we think so. Because, the interests of the online books selling industry is directly related to the readers. The more the readers, more is sales and more is revenue. In other words, I feel it is a win-win situation for everyone, readers, authors, as well as the online bookstores.

Readers can easily buy books online with just a click of the mouse, they buy books online at competitive prices! They also get to know about books and are kept informed about the new releases, quality of books by engaging reviews etc. The online books selling industry also saves time of readers by making the books available at their door steps.

For authors, online books selling industry helps them get greater visibility, helps new authors establish easily and also help them earn a lot of revenue.

And for the online bookstores, they can only be happy if all readers and authors are happy!

Happy Reading!