Like all other countries of the world, online bookstores
have been the foundation stones of e-commerce in India, India’s ecommerce giant
flipkart also started off with online bookstore and later converted into a market
place where users can not only buy books online but can also buy other things.
Why books were the first items to be sold online?
Firstly one can buy books online easily without the tension
of the products getting broken or otherwise, the commodity books, are
comparatively easy to transport and ship.
Then the target buyers of books are normally educated
people, I hope this also as one of the major reasons that books were first
choice of the online buyers.
Because it was easier to convince the educated users of the
new technology and make them buy books online!
And, this phenomena must also have proved beneficial for the
brands, as the educated and learned customers also tend to be the leaders, the
lesser educated or unenlightened mass seems to follow them, as a consequence
all the first buyers would have made others also buy books online from the
online bookstores. Ultimately setting the platform for the e-commerce firm.
Anyways, when it comes to online bookstores in India and
their relevance or rather contribution, I personally am very grateful to them
for making available such a vast range of books. And now, I could buy books
online literally at a click of the mouse from these online bookstores.
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