Selling anywhere whether it’s online or offline it’s always a
business, a trade activity aimed at maximizing profit, practically speaking it ultimate objective has nothing to do with the book lovers or to inculcate reading habits in them. But it never
means that online bookstores have done no good for the reading community.
Firstly because as their profit is linked with the reading
habits of the people, more the people read more will they buy books online and
thus the online bookstores always work to ensure that people read and buy books
online.
Its basically the byproduct or rather, for online bookstores—the
act of popularizing reading habits—is a ladder for their success—it is this
habits that make people buy books online.
Moreover, what I have felt that the increasing trend of
buying books online is playing more important role in inculcating reading
habits. Yes, that’s true, the biggest achievement of the online bookstores, I
think is in bringing the dormant readers on board and making them buy books online,
though they do so for their own profits through their marketing campaigns, but
when readers buy books online it’s results are not only restricted to them but
to the entire reading community.
Now, the question is why online bookstores and not the
offline, it would be wrong to say that offline bookstores don’t make people
read books but the online bookstores have several advantages over the offline
ones when it comes to buy books online.
Firstly, they consume less time, time and busy lifestyle are
one of the major deterrents to the reading habits of the people, but much before
reading, how will one read if he does not buy books, and with online
bookstores, one can buy books online with just a click the mouse.
Secondly, browsing through the millions of titles is also as
convenient as buying books online. Unlike, offline bookstores where one needs
to go through rakes and cupboards to find out the physical copy of a book, one
can browse thousands of books within minutes at online bookstores and make
informed decision before you buy books online.
At last, like I said in my last article, for book lovers it doesn’t
make much difference. Won’t you cross a river for your favorite book? I know
you can!
Lots of love
Go buy books online and happy reading!
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